OOH Producing/Art Buying
Agency: Translation
Those three digits in front of your phone number say a lot about you. They don’t just tell people where you’re calling from, they tell stories of style, music, sensibility, and craftsmanship. We helped AT&T celebrate this through Codes of Culture, a nationwide multimedia campaign that empowered people to celebrate and define their area codes.
This was mainly a UCG campaign; we found most of the images scouring Instagram and partnering with photographers across the country. On top of that, we collaborated with several artists to create unique, one-off murals, in Atlanta, New York, LA, and Chicago.
Artist include: Aaron Kai, Mark Foster, Sam Kirk, Kyle Confehr, Jack Graham, and Jessica Lin
